What -  New bi-monthly e-journal for European doctors
Readership - Our European opt-in database of 360K healthcare professionals
Features -  Independent clinical news, product launches, conference reports,EMEA and FDA news
Value -  Enables you to target geographical markets, You can track specialist areas, You can track response and CTR.

For more details on editorial and sponsorship, Click here.
Peter Mas-Mollinedo
Email: .(JavaScript must be enabled to view this email address)Tel: +35387 246 4977

IMI International Medical Information receives award for Best Integrated Marketing Campaign at the 2011 eHealthcare Leadership Awards. IMI were one of more than 300 healthcare organizations, representing a broad industry spectrum, received recognition for their outstanding website and digital communications at a special presentation in Orlando on November 9 during the Fifteenth Annual Healthcare Internet Conference.  Winners of the 2011 eHealthcare Leadership Awards were selected from nearly 1,200 entries.  A total of 114 experts familiar with healthcare and the Internet judged the entries.

Managing Director, Peter Mas-Mollinedo commented, “We are delighted to receive this award as it recognizes our passion for an integrated approach to digital marketing in the health care arena. It shows that multi-channel communications can be really effective when the content is good. It is a great result for our team who have been visionary in this area.”

“Despite the challenging economic environment, organizations have continued to explore and invest in digital communications,” says Mark Gothberg, eHealthcare Leadership Awards chairman.  “A significant number of organizations have made major improvements in their websites, expanded involvement in social media, more fully integrated traditional marketing with new media vehicles, and initiated mobile efforts to better serve current and future customers.”

Gothberg notes that improvements in websites were largely focused on enhancing visual interest, perfecting navigation, and showcasing key service lines.  Videos, audios, virtual tours, social media tie-ins, and calls-to-action now populate many key service sections.

“More organizations are also seeing the benefits of integrating digital and traditional media communications,” Gothberg adds. 

The eHealthcare Leadership Awards program was developed and first presented 12 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY. USA.

For more information contact
Peter Mas-Mollinedo MPSI MPharmS MBA
.(JavaScript must be enabled to view this email address)
+353 87 2464977

July 2011
Health PR Zone.com were proud sponsors of the Excellence in Product Communications awards at the Communique Awards 2011 ceremony in London.
Managing Director, Peter Mas Mollinedo, announced the winner in front of a 1000 plus audience of medical communications specialists and PR Agencies.
The Winning Campaign: Supporting Access to Orphan Drugs
Agency: Euro RSCG Life Medicom
Client: Actelion

Healthcare PR now has a new tool: today marks the launch of Health PR Zone, which gives the press release author guaranteed publication in a growing number of established UK and European medical journals.

Exclusive agreements with ICR-UK and IMI Irish Medical Information provide access to over 165,000 healthcare professionals who have opted-in to receive titles including Evidentia, Medicore, European Doctor and are published up to 6 times per year.

Peter Mas-Mollinedo, publisher and co-founder of Health PR Zone explains “Health PR Zone represents the dawn of an exciting new era in communications, with doctors and healthcare professionals eagerly receiving news and research results alongside quality editorial content, helping them to keep abreast of industry developments and best practice, as it happens”.
The service is fully automated through the website http://www.healthprzone.com and includes the features one expects from a newswire service, but shines when it comes to targeting healthcare professionals by therapy area, by country and by healthcare type.

Furthermore, tracking statistics give detailed feedback on the penetration and reach of the press release across all distribution and social media channels.
The service is available by means of a 12 month subscription per brand, allowing unlimited of press releases to be distributed through the site. The service normally costs €5,850 per brand per year, but is offered at a launch price of €3,500 for the first year, or €1,500 for a trial 3 months. Academic institutions, non-profit organisations and companies with multiple brands should contact Health PR Zone for special pricing options.

Contact: .(JavaScript must be enabled to view this email address)

You have to see it to believe it, you can now go from print to web with a “turn” of a key.

A breakthrough new vehicle that integrates a detachable USB webkey into magazine ad inserts, mailers, leave pieces, detail aids & all customised print materials.
Pharma webkey solutions represent a new era in online educational marketing, and is the ideal engagement tool that drives e-detailing for physicians and educational compliance information for patients.  With NO content storage, the webkey is a far more cost effective alternative to expensive flash memory devices. It is a mass media tool with total customisable options, designed to reach physicians and patients with unprecedented response rates. Because of the digital nature of this product, full tracking metrics are generated and can be reported back to the client.

For more information, email .(JavaScript must be enabled to view this email address)

On 22 September 2010, Peter Mas-Mollinedo, Managing Director of Irish Medical Information was a guest speaker during a webcam called “Making Digital Marketing Work For UK Pharma”.

Here are some comments we received from our viewers:
“All [the] presentations insightful, particularly Peter Mas-Mollinedo.”
“Excellent demonstration of the technology and the content was very relevant.  Would recommend all those working in communications should be exposed to this kind of thinking”
“Excellent presentation and good demonstration of the joined up use of different social media platforms”
“Very interesting and informative webcase - good sound and supported by informative slides”
“Good content and well delivered”
“Clear concise and practical advice, great for newcomers to pharma industry”

Click here to see the webcam presentation.

For more information about IMI and how we can provide digital media solutions aimed at pharmaceutical companies, healthcare professionals and medical education, please email us .(JavaScript must be enabled to view this email address)

Click here for more details (Downloadable PDF).

The Master Class was attended by around 40 members of the PMI making it one of the most successful Master Classes to date.  Feedback from the day was very positive and has created a lot of interest in digital marketing.  Click here to see the presentation by Peter Mas Mollinedo from (IMI) Irish Medical Information.

IMI will be giving a presentation about Permission Marketing & Social Media at the PMI Master Class. For more information and to register, go to www.thepmi.com

IMI is delighted to provide doctors with a new e-journal called Irish Hospital Doctor covering important information and news relating to their specialty and therapeutic focus.

We are on YouTube. Go to YouTube and search for ICR-UK to learn more

The Irish Drug Reference (IDR) is now available online as well. Go to www.idr.ie or email .(JavaScript must be enabled to view this email address) for subscription information